Small Business Twitter Jitters?

Starter Tips for Twitter

So, as a small business owner, you’ve decided to check Twitter out – excellent. It can be a supportive community that can connect you to others – partners, peers and the holy grail, your tribal consumers.

Be real. Be yourself. Post your profile photo – In fact, if you already have your photo on LinkedIn or Pinterest or another social channel, use the same one. Make sure the picture is cropped in close of your face (and smile!).

Use the Twitter character limit (140 characters) to be witty, informative, inquisitive and helpful. These are key “influencer” traits, and the most appealing attributes of social interaction.

This is a great opportunity to be yourself – etiquette is everything. Just imagine you’re at a party. Keep in mind this is a good conduit to connect with your other social channels.

 

The Basics

JOIN first, then LISTEN, then SHARE and HELP – asking questions to individuals can be a great way to start engaging. Open up and be social with folks and if someone asks you a question, respond right away.

Be consistent with who you are, how frequently you interact, how often you help others. After you get comfortable using this tool, this will be second nature.

Be generous, be supportive without asking for reciprocity – Retweet (RT), Comment, Forward, Share on other social tools, — perpetuate the posts of others. This goes a very long way in building trust and demonstrates interest.

It’s a huge sign of generosity to include the original author’s twitter handle in your shares – this gives them credit, which they love – and puts you on their radar.

If you like the material, use the favorite icon – you will see a collection of your favorites, and the @author will get a notification you favorite their stuff.

The irony of social is that the more you help others, offer something of value, and give others credit, the higher up in the social structure you become. It is the essence of grassroots.

There’s much more to share on this topic. Stay tuned for a continuation of this post next week!

About The Author

Jeanie Walker

Longtime brand and marketing professional with a special fondness for delivering the best customer experience design and a zest for helping local companies build strong communities.