Brand Strategy & Identity

Our client required brand strategy guidance and an identity for her yoga studio.

Project Highlights

We conducted local industry research to understand competitive positioning and opportunities. We interviewed her existing customer base to understand her their true perceptions of her existing brand. We interviewed our client to understand her perception of her brand. We built a blueprint for her brand, outlining how it exists and interacts with anyone that touches the brand and developed a brand promise which the client could deliver with ease. We provided logo treatment options that aligned with the brand blueprint, and provided data-based insights about her digital presence and delivered recommendations to improve her search results and brand positioning alignment.

  • Brand Strategy
  • Content Map
  • SEO Analysis
  • Image Optimization
  • Brand Identity