Full Marketing Services: Traditional and Digital
Welcome Ramp Systems, modular ramp and stair ADA safety access provider, selected River Dog Digital to build a new website, provide channel marketing support, develop a content strategy, and lead generation plan. River Dog Digital developed a new website focused on a need of the education market: safe, secure access for K-12 and college campus students and staff through secure and ADA-compliant stairs and ramps.
- New WordPress website
- Search engine optimization
- Google Ads, Bing Ads
- Lead generation and inside sales collaboration
- Collateral
- Direct mail
- List management
- Case studies
- Blog content
- Email marketing
- Photoshoots
- Channel partner marketing
Project Highlights
The school case study involved interviewing the end-customer and the Welcome Ramp Systems project manager.
- Project management
- Subject interviews
- Content writing
- Image selection
- Collateral design
- Landing page download
- Mailchimp follow-up messaging
- Google Ads, Bing Ads
- Print and web versions
- Inside sales campaign management
Founder at River Dog Digital
Jeanie Walker is a marketing advisor who has worked with Fortune 10, startups, and small businesses for 25+ years. Her mission is to take small businesses to the next stage of growth thereby strengthening communities, competition, and freedom of choice. From lead generation to operational structure, Jeanie drives revenue opportunities for growing businesses.
Latest posts by Jeanie Walker (see all)
- Message Clarity – Say It So They Get It (and Act on It) - July 6, 2025
- Positioning – How to make your product the only obvious choice - July 6, 2025
- Customer Interviews – The marketing clarity shortcut - July 6, 2025