Orbit Proof: SingleSeed Payments Case Study
Fractional CMO Services: Retail
“We finally have qualified leads we can count on.”
How we scaled inbound traction.
The old strategy wasn’t delivering.
The new one brought clarity, confidence—and conversions.
Now the leads come in ready to talk.
The SingleSeed Payments Story
“River Dog Digital enabled us to level up.”
We had the product, but not the pipeline. Jeanie helped us clarify our positioning, upgrade our site, and launch targeted campaigns that started bringing in qualified leads almost immediately. We didn’t need a huge agency—we needed the right partner.
— Will Ralston, SingleSeed Payments
The Situation
SingleSeed had a solid niche—payments for cannabis dispensaries—but no real visibility. The website wasn’t generating leads, and the SEO was stuck in neutral. They were spending but not seeing results.
The Challenge
The cannabis payments industry is tightly regulated and highly competitive. Generic marketing wouldn’t cut it—this needed precision and credibility. SingleSeed had the right offer, but no way to reach the right audience.
The Solution
We rebuilt the website from the ground up, with SEO-forward structure and conversion-ready copy. We targeted niche search terms that cannabis business owners were actually using. We clarified their positioning to make trust and compliance the focus.
The Results
The site started ranking on page one for high-value search terms. Inbound leads became more qualified and more frequent. Sales calls got shorter—because prospects already understood the value.
From invisible to in-demand
Before, they were hard to find. SingleSeed shows up exactly where cannabis operators are searching.
Their brand stands out for the right reasons—compliant, credible, and conversion-ready.
And best of all, they’re getting leads that turn into customers.
Who Orbit Is For
For founders scaling fast who need real marketing—not “the show”
Skip the forms and decks. Orbit gets straight to work:
60-min kickoff – No busywork. No stale audits. Just action.
Weekly live calls – Focused, fast, and fun.
Unlimited async – Bring the chaos. I’ll bring the clarity.
1–2 big projects/month – Prioritized, executed, delivered.
Orbit is built for momentum.
For founders who need traction—not theory.
Ready to Launch?
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Let’s build something meaningful — and fun.
What’s inside Orbit
Everything you need to grow — without the guesswork or lags.
Orbit is a focused, high-impact weekly sprint engagement that guarantees efficient deliveries every week.
Brand & Positioning
Your story, but sharper. We’ll make sure strangers get it — and you can explain it confidently.
Website & Conversion
Copy that converts and sounds like a human wrote it. No PowerPoint intervention needed.
SEO & Long-Game Strategy
Google best practices infused optimization. Traffic from actual buyers, not bots. SEO outlines that inspire your writers.
GTM Strategy & Sales Enablement
Launches without chaos. Sales tools that actually help sales. No herding cats.
Remember when building was the fun part?
Marketing that feels less like homework, more like building a fort out of couch cushions. Orbit brings that builder brain back online.
Let’s move fast, make smart calls, and create something great.