Orbit Proof: OVB Case Study
Fractional CMO Services: SaaS DTC Business Model
“Our new SaaS model opens up a 30x revenue increase.”
“We’re finally reaching the people who need us most.
The business feels scalable in a way it never did before.
This shift gave me the confidence to invest in long-term growth.”
— Jennifer Powell, Founder, Our Visual Brain
The Our Visual Brain Story
“We found a way to grow—without sacrificing our original pipeline.”
River Dog Digital’s Fractional CMO work is worth its weight in gold! The new positioning is on target, the subscription modeling is profitable, the new website is stunning. The business feels scalable in a way it never did before. This shift gave me the confidence to invest in long-term growth.” — Jennifer Powell, Founder
The Situation
The original software had hundreds of therapist-approved games. But access was limited—parents couldn’t subscribe their kids directly. Growth had stalled under the clinic-only model.
The Challenge
The founder wanted to reach more families directly. But she didn’t want to cannibalize her existing customer base or risk losing therapist trust. We had to expand without disrupting the core.
The Solution
We kept the B2B brand intact for clinics and therapists. We launched a new brand to serve parents directly while offering high-value brain-building games. We curated non-prescription game sets that address learning differences like ADD/ADHD, dyslexia, poor reading, and more.
The Results
Now, parents feel seen—and know exactly where to start. The clinical brand is untouched and still trusted. A scalable new revenue stream is now in play.
From bottleneck to breakthrough
The new brand is now reaching families directly—without starting over. A smart pivot that multiplied impact and momentum.
Who Orbit Is For
For founders scaling fast who need real marketing—not “the show”
Skip the forms and decks. Orbit gets straight to work:
60-min kickoff – No busywork. No stale audits. Just action.
Weekly live calls – Focused, fast, and fun.
Unlimited async – Bring the chaos. I’ll bring the clarity.
1–2 big projects/month – Prioritized, executed, delivered.
Orbit is built for momentum.
For founders who need traction—not theory.
Ready to Launch?
Share your timeframe and concept and we’ll connect same business day.
Call or text (206) 445-3564
Let’s build something meaningful — and fun.
What’s inside Orbit
Everything you need to grow — without the guesswork or lags.
Orbit is a focused, high-impact weekly sprint engagement that guarantees efficient deliveries every week.
Brand & Positioning
Your story, but sharper. We’ll make sure strangers get it — and you can explain it confidently.
Website & Conversion
Copy that converts and sounds like a human wrote it. No PowerPoint intervention needed.
SEO & Long-Game Strategy
Google best practices infused optimization. Traffic from actual buyers, not bots. SEO outlines that inspire your writers.
GTM Strategy & Sales Enablement
Launches without chaos. Sales tools that actually help sales. No herding cats.
Remember when building was the fun part?
Marketing that feels less like homework, more like building a fort out of couch cushions. Orbit brings that builder brain back online.
Let’s move fast, make smart calls, and create something great.