''Our new leads system is out of this world!''
“We have a powerful omni-channel program that delivers real ROI.
The whole thing works perfectly—online ads, blogs, email updates, and special landing pages like the interactive map.
We get solid inquiries every single day.”
– Wil Ralston, SingleSeed Payments
The Right Stuff
We launched a mission-critical lead generation program.
This is the story of how we created a looping system designed to engage a specific niche customer for our client.
The project required key inter-operational messaging and an updated website.
SingleSeed Payments was founded to fill the massive banking gap in the growing cannabis industry.
They needed a way to legally advertise and attract dispensary owners ahead of the Federal banking laws shift.
The industry is highly competitive and heavily restricted in how they can market to their targets.
The cannabis industry faces many—hurdles and traditional banking is not yet legal at the Federal level.
Our client wanted to build interest in their company and generate leads. We needed to attract dispensary owners, not cannabis purchasers.
We had to create a messaging framework that would create the right relationship.
We researched the laws to understand the ever-changing cannabis industry.
We optimized the website, wrote topical blog posts, created email digests, and alerted the base about new cannabis laws via a custom interactive digital map.
We created highly targeted ads, prompting sign-ups for updates.
Every week their list keeps growing.
With zero target churn.
Conversions from blog subscribers who want product details are off the charts.
The entire system works, continuing to engage dispensary owners, inviting them into SingleSeed Payments’ digital world.
Incognito to Trailblazer
The client is thrilled. We’re over the moon.
Here’s proof that local businesses win big with connected programs.
A titanium chain of smart engagements is a winning strategy.
These systems are designed from launch to landing and beyond.