''We found a way to grow—without losing trust.''

“We’re finally reaching the people who need us most.

The business feels scalable in a way it never did before.

This shift gave me the confidence to invest in long-term growth.”

– Jennifer Powell, Our Visual Brain

We didn’t abandon their clinical audience—we expanded beyond it.

We kept credibility while opening a new revenue stream.

This is how we launched a second brand that changed the game.

The original software had hundreds of therapist-approved games.

But access was limited—parents couldn’t subscribe their kids directly.

Growth had stalled under the clinic-only model.

The founder wanted to reach more families directly.

But she didn’t want to cannibalize her existing customer base or risk losing therapist trust.

We had to expand without disrupting the core.

We kept the B2B brand intact for clinics and therapists.

We launched a new brand to serve parents directly while offering high-value brain-building games.

We curated non-prescription game sets that address learning differences like ADD/ADHD, dyslexia, poor reading, and more.

Positioning now speaks clearly to overwhelmed parents.

The clinical brand remains intact and trusted.

We unlocked a new, scalable revenue stream.

New audience. New brand. Same core value.

Now reaching families directly. A smart pivot that multiplied impact—without starting over.

Need to evolve without losing what’s working?