Google Ads: The Right Move For Lead Generation

Jeanie Walker is a marketing advisor who has worked with Fortune 10, startups, and small businesses for 25+ years. Her mission is to take small businesses to the next stage of growth thereby strengthening communities, competition, and freedom of choice. From lead generation to operational structure, Jeanie drives revenue opportunities for growing businesses.

Google Ads: Our 12-Year Journey We first managed Google Ads (PPC ads) in 2006. They were a lower budget item compared to optimizing websites and content for search engines (SEO). Back then, Google operated as a pure search engine. This meant: Websites were optimized for humans and search engines Topics and content were tied to […]